Single-Use Plastics Labelling Regulation – EWKKennzV
On this page, we provide information about the key facts and legal provisions regarding the "Single-Use Plastics Labelling Regulation – EWKKennzV" or the "EU Single Use Plastic Directive - SUPD". The regulation implements EU Directive 2019/904 from June 5, 2019, and came into effect in July 2021. It applies to certain single-use plastic products such as sanitary items, wet wipes, tobacco products, and beverage cups.

What does SUPD mean?
SUPD stands for "Single-Use Plastic Directive" and refers to EU Directive 2019/904, which aims to reduce the use of single-use plastics and decrease environmental pollution caused by plastic waste.
According to this directive, certain single-use plastic products, including beverage cups (such as disposable plastic or coffee-to-go cups), must be labelled to inform consumers that the product contains plastic and is subject to the directive. The label must clearly state "PRODUCT CONTAINS PLASTIC" and must be clearly visible and easy to read.
This labelling enables consumers to make informed decisions and helps reduce the use of single-use plastics. SUPD labelling thus plays an important role in implementing measures to combat plastic pollution and protect the environment.
What are the labelling requirements?
According to Commission Implementing Regulation (EU) 2020/2151, the label "PRODUCT CONTAINS PLASTIC" must be clear, highly visible, and easily legible on the relevant packaging. This label informs the consumer that the product contains plastic and therefore falls under the directive to reduce single-use plastics.
It is important to comply with the legal requirements associated with SUPD labelling in order to ensure compliance and avoid potential fines or legal consequences. Key points include:
- Clarity and visibility: The label must be prominently displayed and easy for consumers to see.
- Readability: The label must be easy to read to clearly inform consumers about the plastic content.
- Compliance: Ensure the labelling meets the requirements of the Commission's Implementing Regulation (EU) 2020/2151.
ANNEX IV of the Implementing Regulation defines the labelling requirements in detail. Specifics include:
- Position of the label
- Label size
- Graphic design (resolution, font, font size, colors)
- Text must be in the local language (additional languages are allowed)
Label pictogram templates can be downloaded as vector graphics in various languages at the following link:


What are the consequences of non-compliance?
Failure to comply with the SUPD labelling requirements can lead to various consequences, including:
- Fines and penalties: Manufacturers and distributors who violate the SUPD regulations may face fines. The amount may vary depending on the severity and applicable national laws.
- Legal actions: In some cases, legal proceedings may be initiated against companies that fail to comply with the labelling directive, potentially resulting in court proceedings and additional financial burdens.
- Reputational damage: Non-compliance can harm a company's reputation and erode consumer trust, potentially affecting long-term success.
- Product recalls: In severe cases, it may be necessary to recall non-compliant products, leading to significant costs.
It is therefore crucial for manufacturers and distributors of single-use plastic products to closely follow SUPD labelling regulations to avoid legal issues and negative impacts on their business.
Conclusion
SUPD labelling plays a key role in reducing single-use plastic and protecting our environment. As a provider of to-go packaging, it is crucial to understand and comply with these legal requirements. If you have any questions about SUPD labelling or our products, we’re happy to help!